Problem
A makeup artist sells first impressions — so the website can't look like a template. Michael needed a site that presents his work with the same precision he puts into it, gets found by customers searching in Norway, and makes the path from "I found you" to booked job as short as possible.
Solution
A custom-built site with an editorial, Scandinavian-inspired design — magazine feel rather than agency template, with the work in the leading role. Built on Next.js 16, TypeScript and Tailwind v4, with search engine optimisation aimed at the Norwegian market from the ground up: semantic structure, metadata and content written against real searches.
Result
A live client delivery in production — a portfolio that matches the craft it presents.